mykindaplace.com awards sales contract to Messagizer
25 April 2002, London, UK
From the Messagizer press room
Messagizer (www.messagizer.co.uk), the UK subsidiary of the Buongiorno group and European leader for e-mail and wireless marketing solutions, today announced an exclusive deal with mykindaplace.com, the UK’s largest site for teenage girls, to represent its standalone email and wireless sales inventory to agencies and clients.
Messagizer will provide the hosting platform for mykindaplace.com’s 300,000 profiled standalone subscribers and 125,000 profiled GSM subscribers and utilise the inventory to deliver advertising revenue within this rapidly growing marketplace.
Paul Shalet, CEO of Messagizer said:
“Messagizer is a key sales point for e-mail and wireless inventory and continues to be selected by top brands who recognise our sales teams professionalism, expertise and creativity.
Jenny Dannenberg, Head of Operations at mykindaplace.com commented:
“Email and mobile marketing are a growing area for us and whilst it is vital not to over expose our database and to maintain relevance we see this relationship as a significant step in maximising the revenue potential of the site.”
Sonic advertising will continue to sell on-site inventory.
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Notes to editors:
About Messagizer UK
Messagizer (www.messagizer.co.uk) is the UK subsidiary of the Buongiorno group,
the European leader for digital push marketing solutions. Messagizer delivers
content through permission-based e-marketing across a variety of platforms and
channels, including email, SMS, GSM, WAP and GPRS. The company uses propriety
platforms to manage delivery to large user communities and track customer behaviour
for some of the world's leading corporations, government institutions, portals
and ISPs. Messagizer is also the outsourced email advertising sales agency of
choice for many of the UK's leading permission marketing channels.
The Buongiorno group delivers over 150 million emails a month and 2000 SMS
per second across Europe. With the acquisition of wireless solution specialists
My Alert, the Buongiorno group has 300 employees across the UK, Italy, Spain,
France, Germany, Austria and the USA. Buongiorno reaches over 22 million subscribers
in Europe, delivering over 14.5 million euros in revenues.
