Gaining a competitive advantage through long term loyalty

Buongiorno appointed Analysys Mason to conduct a bespoke global research to identify key insights to loyalty programs to attract and retain mobile subscribers and prompt increased usage. The result will be presented by Adhish Kulkarni, Head of Telecoms Loyalty and Product Solutions, at Telecom World Congress June 22nd @ 11.00 am ‘The three fold importance of loyalty to operators: subscription longevity, usage based loyalty and up-sell’

• What works and what doesn’t for Telecom Loyalty programs
• Exploring loyalty for prepaid customers in emerging and mature markets
• Illustrated with examples from the most successful and longest running loyalty campaign in the industry
• Delving deeper with new Analysys Mason research commissioned by Buongiorno, the most comprehensive examination of the loyalty landscape to date

Followed in the afternoon by an in depth workshop to reveal the financial and competitive edge mobile CRM campaigns can offer and the types of campaigns creating the most impact. Buongiorno and Analysys Mason workshop held @ 11.00 am, Salon Muiden

For additional information and to book a meeting with our team click here

Download now the exclusive whitepaper “How to identify, measure and leverage loyalty in the Global Telecoms market”!