Head of B2C

From January, 2010 Head of B2C. After more than eight years working in Procter and Gamble, both in Europe and Latin America, Fernando Gonzalez-Mesones joined Buongiorno in the year 2000 having been President of Americas and Iberia. Named in 2008 as the global Director of Marketing, Product, Innovation and Technology of Buongiorno, world leader of the mobile entertainment. Fernando holds a Law & Economics Degree from Madrid Complutense University and Business Case Program degree at Harvard Business School. He is also a Professor for the m-commerce courses at the "Instituto de Empresa", and co-author of the book: Mobile Marketing. The Multimedia Revolution ( Ed Esic ). Member of the Academic Council of the MIB (Internet Master in business) and coordinator of the module of mobile Internet and other platforms, (www.mib.isdi.es)