The Mobile Entertainment Forum has invited me to speak at MEF Global 2011 in London today.

The conference is entitled 'Mobile Content & Commerce', and it reflects the transformation of our industry - a transformation Buongiorno have addressed for some time. With the acquisition of Dada.net, Buongiorno Group became the undisputed global leader in mobile content, but from 2009 onwards we invested in key trends we believe will drive future growth and deliver our vision of enabling the mobile connected life.

As Head of New Business, I have the privilege of overseeing the incubation and launch of many projects in social media, mobile payments and mobile commerce, and during my panel (Mobile Routes to Market – A Critical Analysis) I will share key learnings with an audience representing brands, media, mobile pure plays, finance, carriers and hardware manufacturers.

What will I tell them? Never trust prophecies and common wisdom, but rely on true experts; do be obsessed with the User experience; don't let popular battles - Facebook v. Google, native apps v. web apps - worry you, because your business can only benefit from diversity.

See the full presentation in advance. 

Matteo Montan

Head of New Business

You can follow and comment Connected Lives on Twitter: http://www.twitter.com/bconnectedlives