Like the Olympic torch, this blog tries to stay bright while travelling the world.

This week's guest contributor:
Andrea Casalini, CEO of Buongiorno and Board member of NewCo Lumata

To all the readers of this blog, I am very pleased to announce that today is a special day for us at Buongiorno. After months of intense work, we unveil Lumata, a newly formed stand alone entity which combines a number of Buongiorno assets under one focused brand with strong private equity backing by Francisco Partners. The joint venture will see Francisco Partners take a majority share holding of 70 per cent and Buongiorno the remaining 30 per cent. Our project has turned into reality, a reality I am proud of and excited about.

After 10 years, during which Buongiorno has emerged as the clear global leader in the market of paid content on mobile, in 2011 it has become progressively clear that it was the right time for us to refocus our business scope, carve out the majority of our mobile marketing, loyalty/CRM and advertising business in a new venture and kick start a new wave of growth. With Lumata focused on its market segments, Buongiorno will now pursue aggressively its growth plans based on the evolution of mobile content, heavily investing in the development of a strategic Web Apps offering as well as marketing few high-potential businesses such as Winga, our multiplatform e-Gaming brand, and Cashlog, our exclusive Mobile Payments global solution.

Our guiding vision for the company is to be even faster to market, go even further in the paid apps carrier billing environment and think more freely than ever before. To learn more about the new venture www.lumatagroup.com