In my previous life I used to be a journalist, running the newsroom of Italy's oldest newspaper, Gazzetta di Parma. It was a champion of local issues and we were obsessed about covering the news in every single neighborhood.
I have always tried to be a forward thinker, but back then if someone had told me of a glossy colour newspaper with editions issued almost every second, distributed free and featuring news, pictures and video, offers from local shops, restaurant guide with instant booking, and opinions provided by people walking around me, well … I would have asked myself “what the hell this guy smoked?!”
Instead, what I have just described is Proximitips, the first hyper-local social magazine, a dream which has become reality, live from today on the iTunes App Store.
The iPhone & iPad app is the latest product released by our Innovation Hub created in the heart of Tech City in London to build and test new services around key social and digital media trends, with the ultimate goal of improving our customers’ connected lives. It is poised to catch the convergence of social media, location-based services and mobile commerce, the famous SoLoMo. This is a new market segment expected to grow dramatically in the next years and a great opportunity in which we want to invest.
Try Proximitips if you’re around. Have nice holidays and see you soon.
Matteo Montan
Head of New Business
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